TV Advertising Essay Example for Free

TV Advertising Essay Undoubtedly, nowadays such significant promotion medium as television is loosing its power and effectiveness. This is connected with a number of various reasons, including, first of all, a huge overload of TV ads on almost all national and local TV channels. Our TV movies and shows are being interrupted several times with long breaks for commercials, which can not reach their target audience, because the majority of viewers find TV advertisements annoying and simply switch their attention to something else. Therefore, the effectiveness of TV ads declines, because TV audience got bored of numerous commercials, which usually come in such moments, when viewers are not interested in that information or not ready to accept it. Another annoyance factor is overplaying of the same commercials, which can not attract attention and evoke any interest any more. Finally, modern electronic devices (like TiVo) allow elimination of commercials and, therefore, contribute in decreasing the efficiency of TV advertising. When comparing TV advertising with such promotional medium as magazines, we can come up with the following conclusions. The main advantages of magazine advertising are its being considerably less expensive, as well as the opportunity to offer repeated exposure. A magazine reader can see the same ads on several occasions, as well as attract a number of secondary readers. That is why we can say that a magazine advertisement lasts longer than a TV advertisement, though it doesn’t allow reaching that much wide target audience. Besides, although magazine advertising can not offer sound and advanced visual effects, it is still a very prestigious and effective promotional channel. Magazine advertising employs high-quality colored images and creative compositions, slogans, which can remain in memory for long time, as well as samples and testers (for some types of products). Finally, abundance of different ads on modern television makes watching commercials less controlled and more passive, while reading a magazine usually involves more mental engagement and higher attention of the reader. Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consterdine, G. (n.d.). Magazine Advertising Effectiveness. PPMarketing. Retrieved April 15, 2007, from http://www.ppamarketing.net/public/downloads/MagAdEffect.pdf.. ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Templeton, B. (n.d.). The Future of TV Advertising. Bread Templeton’s Home Page. Clari Net Communication Corp. Retrieved April 15, 2007, from http://www.templetons.com/brad/tvfuture.html.